MATADOR SUPERIOR Store ® legendary baking results

Baking without compromise with an individual design with high-end standards in every area!

The SUPERIOR STORE with its legendary baking results is now also setting high-end standards in individual surface finishing, in pioneering usability during ongoing operation, and the easy and time-saving cleaning of its components. These are all convincing features that make the SUPERIOR STORE the ideal solution for your business!






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Ergonomic, with video capability, colorful !

Maximum flexibility in store

Astore oven that combines free baking on stone (Matador Store) together with baking in air ventilated oven (Torero Store) all in one! Added to that, the new WP NAVIGO 3 control system makes instore baking a lot easier than before, even for semi-skilled personnel. The new positioning of the display is particularly ergonomic. And in the Colour Edition version, the SUPERIOR STORE offers a variety of colors no other instore oven can compete with.



Load, close the oven door, start the program: The single oven control of the SUPERIOR STORE is particularly ergonomic, because every movement when baking a new tray is carried out at the same height. This saves a lot of time overall and avoids operating errors.



Efficient baking at the point of sale, in consistently high quality. This is easily achieved with the EASY MOD function specially developed for instore baking. It features many useful functions, such as the display of the time counting backwards. The sales personnel can see at a glance when the next tray of freshly baked goods is ready.



Forget about operating instructions on paper.WP NAVIGO 3 uses easy-to-understand films to explain how to clean the oven on a daily basis or carry out minor maintenance tasks. You can also store your own videos for product preparation. Sales personnel no longer needs to come to the headquarters to learn how to handle new products, the videos will showcase that. Save time and money through this new feature of the WP Navigo 3 Control System.



Be it stylish red, bright yellow, fresh green or your bakery store’s traditional color – the enameled surfaces of the WP SUPERIOR STORE Colour Edition can be customized in countless RAL colors as desired.